The Journal

Styling High Waisted Jeans
One of our first releases of HERA Denim jeans is going to be featuring a super high waisted style (read some more about the development and behind the scenes here). We are long time lovers of high waisted jeans. They’re...
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Behind the Scenes - Fitting Jeans
This past week we’ve been in Melbourne visiting our manufacturer and launderer to pick up our sample jeans. We're so excited with all the things happening behind the scenes. Things that are bringing us closer to our jeans being ready to launch! ...
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Fashion Trends and Social Change
In our last journal post, we talked about skinny jeans and this got us thinking about how fashion trends come and go. We wanted to take a deeper look into why this is. If we look beyond the surface of...
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Skinny Jeans. Are They Done?
We believe women should wear what they feel amazing in. If that’s your well-loved skinny jeans, then you should absolutely wear them. Fashion trends naturally come and go, but ultimately everyone can wear what they want. However, some women’s reason...
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HERA Denim Fading jeans
Our 100% cotton Japanese denim. From left to right: raw denim, medium fade, full fade. Did you know that your faded blue jeans were a very dark indigo colour when they were first sewn together? This is what we call...
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