The Journal

HERA Denim - Freya Jeans
Over the past few weeks we've been able to see our jeans on more of our fit models. It's been really exciting to check how they're fitting on many more bodies. So far, we're loving the results. We've been so...
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How to Wash Your Jeans
Your Freya jeans are going to be blessing your closets very soon. So we want to make sure they last, so you can love and wear them for years and years to come. A huge factor in helping your jeans...
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Styling High Waisted Jeans
One of our first releases of HERA Denim jeans is going to be featuring a super high waisted style (read some more about the development and behind the scenes here). We are long time lovers of high waisted jeans. They’re...
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