Jeans that fit.

Jeans fit for you.

We respond to a need for a different kind of sizing. Small at the top and roomy at the bottom.

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Full bums,
small waists.
Jeans to love,
that love you back.

Freya, the first of many.

Our first style Freya is named after the goddess of love. Which is only fitting for a pair of jeans that loves your body.

Made to be worn.

Made well, made ethically, with quality materials and methods. So your jeans can be worn in life, for life.

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HERA Denim jeans worn at Jan Juc beach vintage style jeans cut for women with small waists and big bums

Jeans fit for living.

Brianna Murphy female founder of HERA Denim jeans for women with curvy bum small waists
The story goes.

"I knew what it felt like to continually encounter jeans that don't fit. That's why I created HERA Denim."

Words they say.

I honestly believe they can make anyone feel confident in their body as soon as they put them on. So grateful for these jeans, that acknowledge and celebrate body diversity.

Woman wearing HERA Denim jeans with high waist and wider leg. Tall women in jeans. made in australia mum jeans mom jeans boyfriend vintage style jeans
Zelia

They perfectly shape my bum and hug my hips and waist for an ultra flattering shape with no waist gap!

HERA Denim jeans look great on Meagan. She wears Freya. A high waisted, wide leg blue jean. It has heritage vibes, being made out of quality Japanese denim.
Meagan

The denim and cut make me feel confident in my body.

Girl wear HERA Denim jeans in nature looking happy in jeans that fit vintage inspired faded blue jeans baggy jeans in vintage denim original style jeans
Rochelle

They sit beautifully around the waist and are so comfortable, look amazing and I feel great in them.

Jeans for women with curves wearing them on the beach japaense denim faded blue jeans vintage classic jeans
Kalila