The Journal

Low rise jeans are making a comeback, whether you like it or not. And if you don’t like it? Well, that only drives this resurgence more.  You see, it’s a right of passage for youth to do things the older...

'HERA Women' is our journal series dedicated to celebrating women who are living life in their HERA jeans. Created to uplift, inspire and celebrate the lives and achievements of all women in their wonderful variety. Hailing from the South Island...

We recently put together a video with outfit ideas for living a week in your HERA Denim jeans, featuring the super high waisted Freya style. We hoped this video would simply give you some fun outfit inspiration, but there are...