The Journal

At HERA Denim, we're proud to be a female-led brand that understands the needs of women, especially those with a pear-shaped figure (not that we want to call women fruits, but we know this is a term that is universally...
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Isabel Viegas is a lover of nature and animals. She lives in the inner city suburbs of Melbourne with her partner Tom and their menagerie of animals. Her work is in emergency services, which keeps her on her toes and...
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We've chatted with writer, actor and humanitarian Sofia Viegas for International Women's day this year. The talking topic is Embracing Equity.
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We know that so many women want to try before they buy, especially when it comes to shopping for jeans! It can be difficult to take the plunge into trying a new style or a new brand when shopping online....
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“What are you wearing?” “Oh, just jeans and a nice top” This used to be the fall back outfit of choice, the one you would turn to when you had nothing else to wear, but we’re making it the go-to. It’s...
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