The Journal

We know that so many women want to try before they buy, especially when it comes to shopping for jeans! It can be difficult to take the plunge into trying a new style or a new brand when shopping online....
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“What are you wearing?” “Oh, just jeans and a nice top” This used to be the fall back outfit of choice, the one you would turn to when you had nothing else to wear, but we’re making it the go-to. It’s...
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Low rise jeans are making a comeback, whether you like it or not. And if you don’t like it? Well, that only drives this resurgence more. You see, it’s a right of passage for youth to do things the older...
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'HERA Women' is our journal series dedicated to celebrating women who are living life in their HERA jeans. Created to uplift, inspire and celebrate the lives and achievements of all women in their wonderful variety. Our feature this month is...
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'HERA Women' is our journal series dedicated to celebrating women who are living life in their HERA jeans. Created to uplift, inspire and celebrate the lives and achievements of all women in their wonderful variety. Hailing from the South Island...
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