When I was little I dreamed of becoming a fashion designer. My mother was a seamstress and taught me how to sew, and sewing soon became my main creative outlet. I have always been fascinated by fashion as both a form of art and a means of personal expression, and so, after studying fashion at university, I moved into the bridal industry, where I was surrounded by intricacy, workmanship, and beauty.

After years of working with brides, I began to notice many were self-conscious about their bodies. It was common for women to fall between sizes, yet the process of having clothes altered to fit an individual body seemed to have a stigma attached, as if it meant there was something wrong. This is a feeling I have also had, many times. From here, an idea started to form.

During this time, my husband and son and I travelled a few times to Japan. Japan is renowned for creating the best quality denim in the world, but I always returned disappointed because nothing fit me, not with my fuller hips and smaller waist.