The Journal

Jun 23, 2021

HERA Jeans Details with Artist Georgia Naughton

We are so excited to show you a little something we’ve been working on behind the scenes. We spent a long time trying to decide whether the HERA jeans needed a classic patch on the back waistband. We went back...

May 10, 2021

Behind the Scenes - Fitting Jeans

This past week we’ve been in Melbourne visiting our manufacturer and launderer to pick up our sample jeans. We're so excited with all the things happening behind the scenes. Things that are bringing us closer to our jeans being ready to launch! ...

Mar 29, 2021

The Magic Happens. Fading.

Our 100% cotton Japanese denim. From left to right: raw denim, medium fade, full fade. Did you know that your faded blue jeans were a very dark indigo colour when they were first sewn together? This is what we call...

Mar 15, 2021

Making Jeans Fit

We’ve talked a little on our website about how we’ve created the HERA Denim fit. But we want to take you further into the reasons why our jeans are going to fit you better than other jeans out there. After...

Mar 01, 2021

HERA Denim Was Born

Welcome to the HERA journal. Our very first post. There are so many exciting things happening at HERA Denim. One of the things being we have officially launched our website, where you can come and learn about us and our...