At HERA Denim, we're proud to be a female-led brand that understands the needs of women, especially those with a pear-shaped figure (not that we want to call women fruits, but we know this is a term that is universally known). Finding jeans that fit well and flatter your body can be a challenge for almost all women! We found many women with a pear-shaped body type struggle to see their body shape represented in mainstream fashion. Our commitment to creating jeans that fit this body shape is what sets HERA Denim apart.
We've created a range of jeans specifically designed for women with a pear-shaped figure. Our jeans feature a small waist and roomier thighs, ensuring a comfortable and flattering fit. We know that women with this body type often struggle to find jeans that fit both their waist and their thighs, so we've worked hard to create jeans that fit and that meets their needs. We've tested our jeans on many women from the community, not the usual fit models used within the fashion industry who are generally very slender in the waist to hip proportions and do not reflect the pear shaped body type we cater for. Because of this thorough testing, you can trust that our jeans will fit your hourglass or pear shape body type.
As a female founded brand, we understand the importance of creating clothes that make you feel confident and empowered. We believe that when you look good, you feel good, and that's why we've put so much thought and care into designing our jeans. We're not just here to sell jeans - we're here to empower women to feel confident and comfortable in their own skin. We believe that fashion can be a powerful tool for self-expression and self-love, and we're proud to be a part of that movement.
In addition to fit, we understand that style is just as important as functionality. That's why we've created different styles and washes to suit your individual taste - and we plan to continue to add more to our collection. We believe that fashion should be inclusive and accessible to everyone, and we're committed to creating jeans that meet that standard. Our dream is to expand our offering of jeans to include fits that cater to a variety of different body shapes, because we are all so uniquely different.
At HERA Denim, we're more than just a brand - we're a community of women who understand the importance of feeling confident and comfortable in our own shapes. We're committed to creating jeans that fit and flatter a variety of body types, and right now pear-shaped figures - women with small waists, wide hips and big thighs - are the women we are bringing more visibility to. We believe that fashion can be a powerful tool for change; we are excited to be a part of this journey of inclusion and diversity - allowing all women to feel beautiful and accepted.