Pop-Up Shop in an Art Gallery

We know that so many women want to try before they buy, especially when it comes to shopping for jeans! It can be difficult to take the plunge into trying a new style or a new brand when shopping online. That's why we held our very first pop-up shop, so HERA customers could browse our denim and try on our jeans for size and fit.

It was such a fun weekend and what a success! Customers loved coming in, trying our jeans and we absolutely loved meeting everyone!

Take a look at the pop-up shop we set up in Newtown, Geelong. We popped-up inside an art gallery called Big Boom. We chose this gallery and space because the have a strong focus on local artist and makers. The space was perfect for our first pop-up; beautiful, relaxed, intimate and inviting.

Brianna, our founder, set up the shop with a change-room, a big mirror, some posters of our favourite campaign shoots and a few plants for that final touch. We were so happy with how it came together, we're already planning the next pop-up!

Thank you Genevieve Walshe for the amazing images.

Brianna, HERA's founder and designer wears the favourite HERA Denim Freya jeans. Shop here. She wears her own top she custom designed and made.

We will be popping up again soon, sign up to our mailing list below to stay in the loop of all things HERA Denim. We will let you know of pop-up shops, new product launches and style restocks.