We know that so many women want to try before they buy, especially when it comes to shopping for jeans! It can be difficult to take the plunge into trying a new style or a new brand when shopping online. That's why we held our very first pop-up shop, so HERA customers could browse our denim and try on our jeans for size and fit.
It was such a fun weekend and what a success! Customers loved coming in, trying our jeans and we absolutely loved meeting everyone!
Take a look at the pop-up shop we set up in Newtown, Geelong. We popped-up inside an art gallery called Big Boom. We chose this gallery and space because the have a strong focus on local artist and makers. The space was perfect for our first pop-up; beautiful, relaxed, intimate and inviting.
Brianna, our founder, set up the shop with a change-room, a big mirror, some posters of our favourite campaign shoots and a few plants for that final touch. We were so happy with how it came together, we're already planning the next pop-up!
We will be popping up again soon, sign up to our mailing list below to stay in the loop of all things HERA Denim. We will let you know of pop-up shops, new product launches and style restocks.